Prudential announces leadership shuffle

October 6 2016 by InsuranceAsia News Staff

Philip Seah will leave his position as CEO of Prudential’s Singapore office to take on an executive position as senior adviser in Prudential Corporation Asia (PCA) in order to support the company’s regional growth plans.

He will report to Lilian Ng, PCA’s chief executive of insurance.

The position vacated by Seah will be assumed by Wilf Blackburn, pending regulatory approval.

Blackburn is the current country head and CEO of Prudential Vietnam.

In a statement, Ng said she was confident Seah will help harness PCA’s growth goals, given his vast industry experience spanning three decades.

As for Blackburn, Ng said his diverse experience of working in seven countries in Asia will be of great benefit.

Blackburn entered Prudential in 2012 and led new market initiatives before he was appointed as CEO of Prudential Vietnam.

Ng said under Blackburn’s leadership, the Vietnam business has gone from “strength to strength” and is greatly envied in the industry.

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