Indonesia’s Jiwasraya eyes capturing younger market

December 5 2016 by InsuranceAsia News Staff

Indonesia’s government-owned insurer Jiwasraya looks to tap the younger market in its plan of digitalising its distribution and sales services for next year, and its launch of a hybrid insurance product.

It announced that a new insurance solution called JS Sinergy will combine health cover, life insurance and financial savings.

De Yong Adrian, Jiwasraya marketing officer, said the new package was attuned with the latest technological innovations and aimed at catering to people aged from 25 to 40 who are seen to be more independent in their activities and more digitally savvy.

Jiwasraya hopes to earn R240 billion (US$17.7 million) in premiums for this product and also generate 120,000 new customers.

Such hope is anchored on the fact that the insurer purposefully targets the younger generation of subscribers with JS Sinergy.

The company is also aiming for a 30% hike in next year’s premium sales.


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