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Welcome to the InsuranceAsia News Country Awards for Excellence 2025

The 2025 Malaysia Awards for Excellence, now in its second year, is open for submissions. We invite entries from all local and international insurers, brokers and service providers operating in the Malaysia market.

The awards are designed to recognise excellence in the insurance industry in Malaysia and reward the accomplishments of market-leading companies and outstanding individuals, and commend their pioneering efforts, innovation, and service to the insurance community.

 

 

The Winners

 

  • Best Bancassurance Partnership

    FWD Takaful

  • Best Takaful Provider

    FWD Takaful

  • Best Life Insurer

    Zurich Malaysia

  • Best Health Insurer

    Etiqa Malaysia

  • Best General Insurer

    Etiqa Malaysia

  • Best Digital Insurer

    Liberty General Insurance Berhad

  • Best Broker

    Howden Insurance Brokers Sdn. Bhd.

  • Most Disruptive Insurtech

    PolicyStreet

  • Most Impactful CSR Initiative

    FWD Takaful

  • Most Innovative Product / Service

    HLAP Ltd

  • Outstanding Claims

    Tune Protect

Methodology

The award winners will be decided by the judges based on the submissions received, combined with thorough research, market knowledge and analysis. For categories where no submissions were received, the judges will examine market data and developments, in addition to regulatory filings, to decide the winners.

Each submission will be measured against objective evaluation criteria relevant to each of the categories. The entries will be evaluated based on a five-point scale that will assess the submission on the basis of:

  • Business performance
  • Measurable achievements
  • Innovation
  • Market impact
  • Strategic significance

The submissions will also be cross-referenced with relevant rating reports, regulatory filings, financial data as well as IAN’s proprietary research.